Digital Media and Design

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Design and Create

Digital artists and designers use technology as an essential part of the creative or presentation process. To succeed in these fields, students will need creativity and must be open to learning to use new technology and digital art tools to complete artistic projects.

students filming a movie

1 year + 5 online classes = your UX Design Certificate

FALL:
Enroll in 500 & 501

August - October

DMAD 500: Fundamentals

October - December

DMAD 501: Discovery

SPRING:
Enroll in 502 & 503

DMAD 502: Ideation

January - March

DMAD 503: Delivery

March - May

SUMMER:
Enroll in 504 and finish!

DMAD 500: Portfolio

June - July

The Program

Students will receive hands-on training in graphic design, web design & development, multimedia art and animation, and they will also learn industry-standard software for graphics and video, including Adobe Premiere, Photoshop, Illustrator, InDesign and Dreamweaver. Students will also use state-of-the-art equipment, including large format printers, 3D printers, and plotters to complete their work.

Skyline College currently offers a certificate in User Experience Design, as well as a wide variety of classes in digital media and design to provide a broad foundation for students who are looking for a clear path for transfer to a four-year institution.

UX Design Certificate

Whether using a smartphone, a tablet, a smart wearable, or a laptop, we use digital products every single day. Product teams consisting of designers, engineers, and product managers work together to make those products possible. In this certificate program, students will learn the basic skills needed to begin a career as a user experience designer for interactive digital products. The program will cover the full range of design activities from fundamentals of usability and user-centered research to developing design systems and prototypes. The program culminates in a portfolio class to help students start their career in user experience design.

Career Outlook

Digital Media and Design experience can lead to a career in a wide range of industries as a UX/UI Designer, Product Designer, Interaction Designer, Visual Designer, UX Researcher, Usability Analyst, Information Architect, and more.

Check out the Digital Media and Design classes offered in upcoming semesters.

Check out the class schedule

Program Type Total Units
User Experience Design CA 15 Units
Basic Digital Filmmaking CS 12 Units

The DMAD program will allow students to:

  • Apply a set of production skills and experiences to prepare them for an entry- level position in the digital media industry.
  • Apply a set of production skills and experiences to allow them to create their own digital media
  • Apply a set of production skills and experiences to allow them to effectively collaborate with other professionals.

Upon completion of the UX Certificate program, students will be able to:

  • Design products using discovery methods such as interviews, crafting personae, writing scenario, concept models and more.
  • Develop ideation techniques for use in user experience designs.
  • Develop user experience design strategies and delivery methods.
  • Create a user experience portfolio
Office Information

Location: Building 1
Email: socialsci-creativearts@smccd.edu
Phone: (650) 738-4122

Spring 2025 Courses  |  Fall 2024 Courses

Type Status Title Days Time Instructor
Online Class OPEN DMAD 431 - 45312 - Digital Imaging I: Photoshop
DMAD 431 DIGITAL IMAGING I: PHOTOSHOP (3)

(Pass/No Pass or letter grade.)

Hours/semester: 32-36 lecture/48-54 lab/32-36 lab hours by arrangement. Recommended: ART 430 or equivalent; and eligibility for ENGL 846 or ESOL 400, or equivalent.

Focus on the creation and editing of digital images for use in art and design with Adobe Photoshop. Also listed as ART 431. Transfer credit: UC; CSU.

TBA Sanchez, S
Online Class OPEN DMAD 431 - 45312 - Digital Imaging I: Photoshop
DMAD 431 DIGITAL IMAGING I: PHOTOSHOP (3)

(Pass/No Pass or letter grade.)

Hours/semester: 32-36 lecture/48-54 lab/32-36 lab hours by arrangement. Recommended: ART 430 or equivalent; and eligibility for ENGL 846 or ESOL 400, or equivalent.

Focus on the creation and editing of digital images for use in art and design with Adobe Photoshop. Also listed as ART 431. Transfer credit: UC; CSU.

TBA Sanchez, S
Online Class OPEN DMAD 432 - 45313 - Digital Imaging II: Adv. PS
DMAD 432 DIGITAL IMAGING II: ADVANCED PHOTOSHOP (3)
(Pass/No Pass or letter grade.)
Hours/semester: 32-36 lecture/48-54 lab/32-36 lab hours by arrangement. Prerequisite: ART 431 or equivalent. Recommended: Eligibility for ENGL 846 or ESOL 400, or equivalent.
This project-based course will expand on the tools and techniques necessary to further explore the image making process using raster based software such as Adobe Photoshop. Students develop strategies for content development, visual cohesiveness, and graphic production techniques. Topics include design, layout, typography, color principles, and project preparation for print, web, and animation. Also listed as ART 432. Transfer credit: CSU.

TBA Sanchez, S
Online Class OPEN DMAD 432 - 45313 - Digital Imaging II: Adv. PS
DMAD 432 DIGITAL IMAGING II: ADVANCED PHOTOSHOP (3)
(Pass/No Pass or letter grade.)
Hours/semester: 32-36 lecture/48-54 lab/32-36 lab hours by arrangement. Prerequisite: ART 431 or equivalent. Recommended: Eligibility for ENGL 846 or ESOL 400, or equivalent.
This project-based course will expand on the tools and techniques necessary to further explore the image making process using raster based software such as Adobe Photoshop. Students develop strategies for content development, visual cohesiveness, and graphic production techniques. Topics include design, layout, typography, color principles, and project preparation for print, web, and animation. Also listed as ART 432. Transfer credit: CSU.

TBA Sanchez, S
Evening Class   OPEN DMAD 475 - 47749 - Digital Filmmaking I
DMAD 475 DIGITAL FILMMAKING I (3)
(Pass/No Pass or letter grade.)

Hours/semester: 32-36 lecture/48-54 lab/32-36 lab hours by arrangement. Recommended: Eligibility for ENGL 846 or ESOL 400, or equivalent.
Concentration on production techniques used in movies, television, documentaries, music videos, and commercials. This hands-on class includes digital camcorder (or DSLR) operation, basic composition, camera movement, and use of natural lighting. Other topics include on-location audio recording, composition aesthetics, digital video fundamentals, editing, and career options. Also listed as ART 475. Transfer credit: CSU.
M W 6:00pm-6:50pm Sanchez, S
Evening Class   OPEN DMAD 475 - 47749 - Digital Filmmaking I
DMAD 475 DIGITAL FILMMAKING I (3)
(Pass/No Pass or letter grade.)

Hours/semester: 32-36 lecture/48-54 lab/32-36 lab hours by arrangement. Recommended: Eligibility for ENGL 846 or ESOL 400, or equivalent.
Concentration on production techniques used in movies, television, documentaries, music videos, and commercials. This hands-on class includes digital camcorder (or DSLR) operation, basic composition, camera movement, and use of natural lighting. Other topics include on-location audio recording, composition aesthetics, digital video fundamentals, editing, and career options. Also listed as ART 475. Transfer credit: CSU.
M W 7:00pm-8:15pm Sanchez, S
Evening Class   OPEN DMAD 476 - 45644 - Digital Filmmaking II
DMAD 476 DIGITAL FILMMAKING II (3)
(Pass/No Pass or letter grade.)

Hours/semester:32-36 lecture/48-54 lab/32-36 lab hours by arrangement. Recommended: Eligibility for ENGL 846 or ESOL 400, or equivalent; and DMAC 476 or equivalent experience.
Introduction to the fundamental skills, software and techniques involved in the design and production of creative digital video art projects. Transfer credit: CSU.
T Th 6:00pm-6:50pm Sanchez, S
Evening Class   OPEN DMAD 476 - 45644 - Digital Filmmaking II
DMAD 476 DIGITAL FILMMAKING II (3)
(Pass/No Pass or letter grade.)

Hours/semester:32-36 lecture/48-54 lab/32-36 lab hours by arrangement. Recommended: Eligibility for ENGL 846 or ESOL 400, or equivalent; and DMAC 476 or equivalent experience.
Introduction to the fundamental skills, software and techniques involved in the design and production of creative digital video art projects. Transfer credit: CSU.
T Th 7:00pm-8:15pm Sanchez, S
Evening Class   OPEN DMAD 477 - 45666 - Digital Filmmaking III
T Th 6:00pm-6:50pm Sanchez, S
Evening Class   OPEN DMAD 477 - 45666 - Digital Filmmaking III
T Th 7:00pm-8:15pm Sanchez, S
Online Class OPEN DMAD 502 - 46925 - User Experience Design III
DMAD 502 User Experience Design III: Ideation

Learn ideation techniques, and develop sketches, wireframes, and prototypes to envision solutions. Explore how to use concept testing to receive user feedback that drives research based design.

Units: 3
Degree Credit
Grade Option (Letter Grade or Pass/No Pass)
  • Lecture hours/semester: 32-36
  • Lab hours/semester: 48-54
  • TBA hours/semester: 32-36
  • Homework hours/semester: 32-36
Prerequisites: DMAD 500 and DMAD 501 or equivalent.
Corequisites: DMAD 503
Transfer Credit: CSU, UC
TBA Shieh, E
Online Class OPEN DMAD 502 - 46925 - User Experience Design III
DMAD 502 User Experience Design III: Ideation

Learn ideation techniques, and develop sketches, wireframes, and prototypes to envision solutions. Explore how to use concept testing to receive user feedback that drives research based design.

Units: 3
Degree Credit
Grade Option (Letter Grade or Pass/No Pass)
  • Lecture hours/semester: 32-36
  • Lab hours/semester: 48-54
  • TBA hours/semester: 32-36
  • Homework hours/semester: 32-36
Prerequisites: DMAD 500 and DMAD 501 or equivalent.
Corequisites: DMAD 503
Transfer Credit: CSU, UC
TBA Shieh, E
Online Class OPEN DMAD 503 - 46926 - User Experience Design IV
DMAD 503 User Experience Design IV: Delivery

Learn how to develop multiple visual user interface directions, map out an application's architecture, and detail out key user task flows. Wireframes, UI mock-ups, and designing for scale will be covered.

Units: 3
Degree Credit
Grade Option (Letter Grade or Pass/No Pass)
  • Lecture hours/semester: 32-36
  • Lab hours/semester: 48-54
  • TBA hours/semester: 32-36
  • Homework hours/semester: 32-36
Prerequisites: DMAD 500 and DMAD 501 or equivalent.
Corequisites: DMAD 502
Transfer Credit: CSU, UC
TBA Aurelio, M
Online Class OPEN DMAD 503 - 46926 - User Experience Design IV
DMAD 503 User Experience Design IV: Delivery

Learn how to develop multiple visual user interface directions, map out an application's architecture, and detail out key user task flows. Wireframes, UI mock-ups, and designing for scale will be covered.

Units: 3
Degree Credit
Grade Option (Letter Grade or Pass/No Pass)
  • Lecture hours/semester: 32-36
  • Lab hours/semester: 48-54
  • TBA hours/semester: 32-36
  • Homework hours/semester: 32-36
Prerequisites: DMAD 500 and DMAD 501 or equivalent.
Corequisites: DMAD 502
Transfer Credit: CSU, UC
TBA Aurelio, M

The college catalog contains lists of all courses that we may offer in the current academic year.

View the Full Course Catalog

Primary Contact

Social Science Creative Arts
Social Science Creative Arts (Account for Social Sci/Creative Arts)
Social Science|Creative Arts-Division Office
socialsci-creativearts@smccd.edu
More details »

Department Faculty

Amir Esfahani
Amir Esfahani (Professor)
Social Science|Creative Arts-Art
esfahania@smccd.edu More details »
Sam Sanchez
Sam Sanchez (Professor)
Social Science|Creative Arts-Digital Media and Design (DMAD)
sanchezs@smccd.edu More details »
Eddie Shieh
Eddie Shieh (UX Design Faculty)
Social Science|Creative Arts-Digital Media and Design (DMAD)
shiehe@smccd.edu
More details »
Michael Aurelio
Michael Aurelio (Instructor)
Social Science|Creative Arts-Digital Media and Design (DMAD)
aureliom@smccd.edu
More details »

Acting Dean & Division Assistant

Bianca Rowden-Quince
Bianca Rowden-Quince (Acting Dean of Social Sciences/Creative Arts)
Social Science|Creative Arts-Division Office
rowdenquinceb@smccd.edu More details »
Lynette Caballero
Lynette Caballero (Division Assistant)
Social Science|Creative Arts-Division Office
caballerol@smccd.edu More details »