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Marketing, Communications & Public Relations News

marketing_stratThe Marketing, Communications & Public Relations office has completely overhauled and updated the College Style Guide to assist in maintaining the college brand both on campus and in the community. In the new Visual Identity Guide you will find information on logo usage, advertising and promotions available, website standards and guidelines for creating publications.

Reminders:

  • It is the policy of Skyline College that all marketing materials be reviewed by MCPR prior to printing and distribution. The term marketing materials refers to anything that is representing the Skyline College brand including fliers, postcards, promotional videos, promotional items with the logo printed on them such as pens, etc. You can expect to receive a response from the office within 24 to 48 hours on your marketing piece. This policy ensures that the brand integrity of the college is maintained and mistakes that are costly in time, money and/or perceptions are avoided.

 

  • Looking for assistance with marketing materials, advertising, branding, event promotion or other marketing campaigns? Review the current MCPR Guidelines for initiating a project, fill out and submit an MCPR Request Form to Cherie Colin at colinc@smccd.edu.  Need more guidance or a meeting to brainstorm ideas, strategies, etc.? We are happy to meet with you to discuss and help define your goals, target market and best strategies for reaching that target market. Contact the Marketing, Communication & Public Relations Office for assistance. It is never too early to get started on promoting your event or program.

 

  • Planning an event? Please remember to notify MCPR of that event to get it listed on the College calendar as soon as you have a firm date. This will ensure that your event gets the visibility it deserves and will help event coordinators throughout campus to avoid booking conflicting events.

We look forward to assisting you!

 Article by Cherie Colin.